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home : latest news : latest news September 30, 2014


7/13/2014 11:09:00 AM
THE INSIDE SCOOP: Town's interactive e-newsletter communicates 'to a variety of audiences'
Since April, the Town of Camp Verde has been producing an e-newsletter to communicate to a variety of audiences. More than 750 people currently subscribe. Town Administrative Assistant/Clerk Barbie Bridge is the editor. VVN/Bill Helm
Since April, the Town of Camp Verde has been producing an e-newsletter to communicate to a variety of audiences. More than 750 people currently subscribe. Town Administrative Assistant/Clerk Barbie Bridge is the editor. VVN/Bill Helm

Bill Helm
Staff Reporter


CAMP VERDE - Economic Development Director Steve Ayers first considered publishing an e-newsletter when the Town launched its tourism website last November.

Said Ayers, "The power of the Internet is amazing. It is an inexpensive, yet powerful tool. When we were designing the website, I asked whether we could develop some sort of two-way communication."

Less than six months later, the Town introduced its e-newsletter as a means to communicate to a variety of audiences.

The Town has created an e-newsletter that is interactive, much like its tourism website, www.visitcampverde.com. The e-newsletter has tabs to click onto for information on outdoor recreation, attractions, heritage, archaeology, shopping, dining, lodging, as well as frequently asked questions.

The current issue has features on the 23rd annual Cornfest and the Camp Verde Heritage Pool, as well as news briefs and a special historical piece called "Remembering When."

The newsletter can be also tailor-made for residents of Camp Verde, or for non-residents.

"We're trying to put a little bit of tourism and activities in there each month," said e-newsletter editor and Town Administrative Assistant/Clerk Barbie Bridge. "Also a little business news and a little Town news, so anybody can be interested in it."

Before sending out its debut e-newsletter in April, the Town tested it out. Now, Bridge "has total license to do whatever she thinks is cool," Ayers said.

Bridge has worked on newsletters before taking on the project of the Town's website. "I think every month it gets better," said Bridge. "I'm getting more comfortable with it."

As of July 9, more than 750 people have signed for the Town's e-newsletter. Vice mayor Jackie Baker is one of them.

"We're hoping it's a step in the right direction, helping the residents be informed," Baker said. "I hope we get more feedback from people, and put them in a positive frame of mind."

Though feedback on the e-newsletter has been positive, the biggest challenge has been getting Camp Verde residents to sign up.

"Signing up is easy," Ayers said. "Go to visitcampverde.com. There's a button at the bottom of the page. Or you can also go to the Town's website, cvaz.org."

The e-newsletter can also help non-profit organizations reach more people. "If the public has information it wants to include on the newsletter, we could disseminate it," Ayers said. "But the secret to getting this out there is for people to sign up."

The Town also encourages subscribers to ask questions, send story ideas and photographs.

"I would love to collect old photos," Bridge said. "I'll accept anything people want to send me."

All submissions should be sent to Barbara.Bridge@campverde.az.gov.

-- Follow Bill Helm on Twitter @BillHelm42 and Instagram @VerdeValleyNews

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