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home : latest news : latest news September 14, 2014


4/3/2014 3:23:00 PM
Main Debate: Camp Verde Council wants public opinion on Finnie Flat name change
Says council member Robin Whatley, “We need to get people down to our Main Street. How do we get them there? We’re just trying to get people there, whatever it takes.” VVN/Bill Helm
Says council member Robin Whatley, “We need to get people down to our Main Street. How do we get them there? We’re just trying to get people there, whatever it takes.” VVN/Bill Helm

Bill Helm
Staff Reporter


CAMP VERDE - Nothing is sliced so thinly that it doesn't have two sides.

At Wednesday's regular session, the Camp Verde Town Council did not plan to change the name of Finnie Flat Road to Main Street. The council also did not plan not to change the name.

Wednesday's discussion, according to Mayor Charlie German, was to discuss the possibility of a name change, to get people talking about it, to hear what the community thinks.

And Wednesday's meeting did get the topic out into the public's consciousness.

Camp Verde "is such a historical town," said town resident Shirley Brinkman. "The Finnie name has been around here forever. And Camp Verde should be protecting its history."

Another resident spoke not of the town's history, but of the potential hardship to local businesses.

"Changing the name will not do anything to improve the business," she said. "We can't blame ADOT anymore for the bypass. Please do not change Finnie Flat to Main Street. Just develop the businesses."

When talking to new businesses, Brinkman said, "They're not interested in your district's character. We need to look at the history, to keep the history going."

Council member Robin Whatley said, "We need to get people down to our Main Street. How do we get them there? We're just trying to get people there, whatever it takes."

Council member Bruce George said he had no problem with changing the name of Finnie Flat Road to Main Street, so long as the change was something that the public favored.

"I think it's much better to get public buy-in," George said. "Rather than just change it, we need to talk with the public. I'm against just doing it [without their input]."

Council member Carol German agreed.

"It is imperative we get community response," she said.

After close to 30 minutes of discussion, the council also approved the Town's Parks and Recreation 2014 rules and regulations.



-- Follow Bill Helm on Twitter @BillHelm42 and Instagram @VerdeValleyNews

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Reader Comments

Posted: Tuesday, April 8, 2014
Article comment by: Ginger Mason

Although I understand some of the businesses point of view for extending Main Street, yet more importantly I've learned through experience not only in Camp Verde but in my own home town that the guideline is simple....."Exposure to get them here and then give them something to do when they get here".

Posted: Sunday, April 6, 2014
Article comment by: Casey Kent

RE: CXXX....I agree....why one earth change the name of a street when the one shopping center there is half empty? Trying to get more people there...for what? Camp Verde has bent over backwards to prevent developement..anywhere. It will charge taxes to the property owners but do nothing to maintain or improve what is already in place. Changing the name of a street is nothing but a bandaid...and a very small one, at that. At least let the town keep it's history intact.

Posted: Sunday, April 6, 2014
Article comment by: CXXX Nailed it

You took the words right out of my mouth! Once again the town needs to focus on being business friendly. Changing the name to Main St. will create unnessasary time & expense for businesses. Quit wasting time & figure out how you can make it easier for businesses to come here. Give tourists a reason to visit! Are you listening to the people that pay your salaries? We don't want name change!

Posted: Sunday, April 6, 2014
Article comment by: Butch Callahan

I've lived here since 1967 and Finnie flat road has always been part of the towns history. Why would you want to change it ? Wake up people, Just put a sign at hwy 260 and Finnie flat rd saying historic Main street 1 mile ! PROBLEM SOLVED !!!!!

Posted: Saturday, April 5, 2014
Article comment by: P J

Why is it that everyone has to keep changing names to be politically correct or in this case, to extend the name of Main Street to an area that has absolutely no correlation/connection with 'downtown' CV....don't live there but do stop frequently to 'buy' stuff and help contribute to the local economy.
Next thing you know, you'll want to be changing the name of CV - just like Tusayan is trying to do...ridiculous! Please preserve Arizona's rich and diverse history and leave things alone!


Posted: Saturday, April 5, 2014
Article comment by: shirley mathew

Just changing a street name does not mean businesses on main street will improve there bottom lines. Using the new position that steve ayers has as economic developement director was created to help with issues such as main street business improvement. How can a small town create a position with salary and benefits over $100,000. and not expect some return on the investment. Camp verde in my opinion needs to create a business plan for main street and stick to it. In the recent past camp verde has gotten there ideas from other towns in arizona. I'm sure that there are a few successful small towns we can look to as a model for ideas. Lets try a little harder town officials and get things going before its to late.

Posted: Friday, April 4, 2014
Article comment by: Thomas XXXX

If we really want to get people to Main Street, how about a sidewalk that connects the Post office with the Horn. Name change is not going to improve ability to get from point a to point B.

Posted: Friday, April 4, 2014
Article comment by: Tom Thorson

My wife and I attended this meeting because we have a West Finnie Flat address. I do not recall anyone there specifically mentioning what “benefits” would be forthcoming from such an action...

Businesses in the area will end up with additional costs for new addresses on their advertising and business paperwork. And worse, in my opinion, hundreds of residents at “The Village at Camp Verde”, “Trails End RV Park”,“Verde Outpost Townhouses & Patio Homes Association” and others having a West Finnie Flat address would all end up in a mailbox morass.

Changing addresses will negatively impact area residents because they will all have to waste time and have the expense of changing addresses on their bank accounts print new checks change mortgage paperwork vehicle registrations, drivers licenses inform friends, family, magazine subscriptions and a myriad of other paper chases.

Just assuming you'll increase Main Street sales by extending the street length doesn't seem very logical, it is a conjecture at best. Costs to each family (and business) can't be determined at this time, but realizing many of us area residents are retired, disabled, or on fixed incomes – we wonder who benefits!

Appropriate signage along the 260/I-17 corridor and aggressive niche marketing would have better results and certainly be less stressful for everyone.


Posted: Friday, April 4, 2014
Article comment by: C XXX

Camp Verde needs to wake up and realize changing names of streets will not bring more people to town and create more business. What will bring more people to town are places to shop. Maybe Camp Verde should focus on making it easier for new businesses to open. Camp Verde has bigger issues to fix, stop wasting time on names of streets. Really????

Posted: Friday, April 4, 2014
Article comment by: Dennis XXX

"Council member Robin Whatley said, "We need to get people down to our Main Street. How do we get them there? We're just trying to get people there, whatever it takes."

As I have mentioned on here many times we need two signs, one off each I-17 exit directing visitors toward Historic Uptown.


Posted: Thursday, April 3, 2014
Article comment by: Jim and Bonnie Miller

We lived in Camp Verde for 3 years, we loved the town that is why we moved there. We left because of family issues back in Michigan.
We think changing the name is wrong and hope that it will stay the same. If it is changed, here is something to think about before doing so. There are many people living Finnie Flat, they would all have to change their addresses. It is a part of Camp Verde History, we suggest leaving the name alone for everyone's sake and the town.
We hope to move back one of these days and hope that the town is as friendly as it always has been.
Please take this into consideration on changing the name to anything other than Finnie Flat.
Bonnie & Jim Miller




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